The problem
We were appointed to develop a new customer experience for Sky. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a shopping centre environment.
The solution
The brief required demonstrations of all Sky products as well as the provision of fully immersive experience zones. Key to the solution was a neutral, transparent architecture that allowed for the expression of the brand through its colour spectrum and for the promotion of content on a range of devices.
The result
The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. The result is a stunningly impactful piece of architecture that elevates the brand’s position and expertly showcases the experiences that it offers.
Awards
POPAI 2021
Silver – Store Design
Creative Retail Awards 2022
Gold – Best overall collaboration
Silver – Store Design of the Year (Bluewater)
