Built for standout. Designed to scale.

Nike tasked us with introducing its new Nike Football brand across retail spaces while reinforcing the distinct identities of Mercurial, Phantom, and Tiempo. The challenge was to build a consistent design system, from communication hierarchy to materials, that clearly differentiated each range. It also needed to integrate Nike Electric Green and balance seasonal campaign takeovers with the Nike 365 brand direction.

We developed clear design principles and a flexible kit of parts that could adapt across store formats and tiers. A shared approach to branding, materials, and communication gave each range a distinct presence within a recognisable Nike Football identity.

A clean, tech-driven footwear wall with a precise, premium finish, bringing Nike’s fearless retail ethos to life. The adaptable system made each range easy to identify and created a consistent Nike Football experience across stores.