Interactive Experiences
In recent years, many shoppers have been moving away from bricks-and-mortar stores, preferring to transact online.
Our retail environment must captivate and delight its visitors, providing them with an enchanting, exciting experience that will grab your attention.
As a cross-disciplinary agency, we can achieve this in several ways, including installing immersive retail solutions.
Why Immersive Retail?
In October 2023, research revealed that 55% of US retailers and brands planned to increase their immersive experience spend over the next three years in a bid to stand out from the competition, increase acquisition and loyalty, and drive growth. Implementing immersive retail solutions enables brands to align the shopping experience with consumer interests and behaviours, turning the experience into more than just a transaction. In the world of television purchasing, for example, consumers are increasingly trading down when buying a replacement television: buying cheaper televisions that suit their needs without having to pay flagship model prices. Samsung wanted this to change. We worked with them to develop a new TV shop-in-shop concept, featuring a centrally-controlled POS app that highlighted the benefits of premium models and the technology behind them. This new approach resulted in a 15% increase in sales volume and value: all down to the creation of an immersive experience.
Our Expertise in Immersive Retail Solutions
At The One Off, we’re more than an immersive retail agency. We’re an experienced, cross-disciplinary team of researchers, planners, retail design experts, creatives, technologists and more, all working together to blend technology and design to its best advantage.
From small-scale touchscreen displays to impressive big-screen exhibits, we work with a range of technologies to create tangible, sensorial encounters that both surprise and delight.
Whether it’s virtual reality, augmented reality or the Internet of Things, we can craft powerful experiences that have your commercial interests at their heart, breaking down the barriers between physical and digital to make your brand truly unforgettable.
When you choose The One Off as your immersive retail agency, you’re partnering with years of experiential - and general retail - marketing knowledge.
With a proven track record of successful immersive retail solutions, expertise in the latest technologies, a vast knowledge of the retail sector and solutions that are personalised to every individual project, we’re trusted by some of the world’s top brands to bring their experiential campaigns to life. Let us help your customers to escape the everyday by elevating your in-store experience - improving your brand visibility, increasing customer interaction and adding a spark of joy to the overall shopping experience.
Case Studies
Client Success Stories
Our talented team has created innovative in-store experiences for some of the world’s best-loved and most innovative brands. Will you be next? When Nike and Sports Direct reached out looking for a training challenge for their flagship Manchester Arndale store, we turned to social media for inspiration. The ‘dead hang’ trend seemed perfect, appealing to customers’ competitive nature.
We created a space where shoppers could attempt to hang from a pull up bar for as long as possible: the bar fitted with a sensor that stopped the clock, displayed on a large screen above their head, when they dropped. With a leaderboard thrown into the mix, it was the perfect way to get groups of friends competing against each other in-store.
When it comes to indoor training, the Wattbike name has become iconic over the years.
They needed an impressive exhibition stand, and it was down to us to create it - demonstrating both the scale of the community using the brand, and the innovation behind it.
Our solution included a large interactive touchscreen app, which we designed and created from scratch. Using recent ride data, it showed the mileage outputs and daily wattage from thousands of riders from all over
the globe and met our three goals: to inspire cyclists to train harder, to explain Wattbike’s technical USPs, and to generate excitement about their upcoming new product launch.
Engage Your Audience with Cutting-Edge Retail Solutions
Immersive technologies can truly transform a retail environment. If you’re looking to become unforgettable, what are you waiting for?
Let us help you to harness the combined power of physical and digital marketing. Reality is a powerful tool when it comes to driving engagement and shaping perceptions of your brand, and we’ve all the experience you need to make it happen.
Take the first step towards creating a memorable experience: get in touch with The One Off today.