Defining exceptional brand
Branding Agency
London, where we’re based, is very much a global city. However, when it comes to branding, a localised approach is often best. London may be global but it’s a melting pot of cultures, geographies, demographics and economics. A successful London retail brand strategy requires a solid understanding of your target market, as well as your geographic location. To resonate authentically with your local community, it’s important to be authentic, stand out from your competitors and adapt to local trends and changes. It’s vital to build emotional bonds with your customer base, and demonstrate that you understand and appreciate your local cultural nuances. While this may seem challenging, getting it right can reap significant rewards: greater brand loyalty, increased word of mouth, higher sales volumes and values. You don’t need to do it alone. With a trusted retail branding agency by your side, getting your branding just right need not be a struggle.
Retail Packaging Design Solutions
The right packaging will create a positive first impression of your brand. It can tell a story, It can make you stand out from the competition. It can protect the product inside - and, if reusable, it can keep your brand top of mind far beyond the original purchase. Packaging is a vital part of the marketing mix - and one that requires careful consideration. It needs to resonate with its target audience and be instantly recognisable as YOU.
From the warm, unfussy and relatable style of the Stacey Solomon at George range to the sleek, focused consistency of the men’s Proverb skincare collection, our creative packaging designs have helped retail brands of all types and sizes to tell their stories.
Packaging
Effective Wayfinding Systems
Great wayfinding design should work in such a way that it’s highly effective while barely being noticed. It should allow your customers to navigate your retail space with ease, making the customer experience as effortless and enjoyable as possible.
There’s far more to a great wayfinding strategy than just simple signage. At The One Off, we integrate elements of your brand into our approach to create a powerful sense of space with your identity at its heart.
Wayfinding
Brand Identity Guidelines for retail
Brand identity comprises all the visual elements of your brand: its designs, its colours, its logos, its language, its interactions. A clearly defined brand identity can cement your brand in consumers’ minds, making it easy to identify and distinguish, and cultivating a particular way in which your brand is seen. A strong brand identity should be consistent across all mediums: your retail outlets, your website, your social media, your customer communications, traditional media, emails and more.
Consistency is king - and to make that happen, our branding specialists will delve to the very depths of your brand. By understanding your business goals, values and mission - and by talking to your target audience - we’ll create a brand identity that’s truly distinctive and unforgettable.
Brand Identity & Guidelines
Knowing your customer starts with understanding your brand more than you ever have before.
While we’re experts in branding, you’re the expert when it comes to your brand. That’s why every project we take on has a collaborative process, involving all of the relevant stakeholders to get things just right.
Our branding strategies are completely tailored to you. Every brand is different - and with that in mind, we want to capture the very essence of your brand and distil it into something consistently powerful and exciting.
Tips for a Powerful Retail Brand Presence
Our years of experience as professional retail branding services have given us more than a little insight into what makes a powerful retail brand. A strong visual identity will make you instantly recognisable in a consumer’s mind - and makes it easier to be consistent across all channels in which you’re present. Being able to understand your audience - via primary or secondary research - and regularly seeking to learn more will help you to tweak your brand when needed to account for shifts and trends in the marketplace. Delivering exceptional customer experience will associate your brand with consistent high quality, and engaging with customers on social media gives you a personality and demonstrates that you’re a brand that truly cares. Leverage customer feedback to do better, showing your commitment to customer centricity, and invest in quality marketing materials that let your brand shine through. Finally, stay authentic and transparent. Be you. By living your values, day-in, day-out, you’ll demonstrate to your customers that the brand you’ve worked so hard to develop is genuinely you.
Why Choose The One Off as Your Branding Agency
have something in common: a progressive attitude, and the desire to build growth, profit and engagement. From conveying the essence and passion of Vintage Bentley to re-energising global toy brand Hape, we’re experts in creating brand identities that always ring true. Can we do the same with yours?