What We Do
Welcome to The One Off: an integrated design agency with a diverse offering designed to propel your business forward.
Our team includes interior architects, researchers, brand identity specialists, planners, digital designers and more, all coming together to create cohesive stories across multiple touchpoints to foster a competitive advantage, significant growth and a connected approach. But what is this approach, and what makes us different from other design agencies?
Retail Design
At The One Off, we’re passionate about creating spaces and experiences that inspire, excite and captivate. Through a combination of detailed insight and innovation, we blend spatial design, architecture and technology to build truly memorable spaces. Our retail design projects see us transforming simple encounters into experiences designed to be memorable and shareable. In the travel & leisure sector, we work with restaurants, bars, hotels and more to transform spaces into experiences. For employers, we create workspaces that are creative and sustainable, and that inspire those who occupy them. For brands looking to generate buzz, we develop brand activations from in-store installations to immersive events, harnessing the power of experiential marketing to build customer loyalty and excitement.
As a retail interior design agency, our approach always begins with strategy: asking the right questions from the start to design the perfect tailored solution. We’ll create concepts for you to review before designing floor plans & zoning, taking into account design intent: the way your space behaves when one element is modified. When everything’s in place, we’ll implement the rollout - analysing its performance as we go.
Branding
What’s your brand’s personality? Is it consistent across all of your marketing materials, and does it stand out from your competitors? What does your brand awareness look like, and how loyal are your customers? All of these questions can be answered by focusing on your branding. As a full-service branding agency, we’ll help you to develop your business identity, whether you’re a brand new company looking to develop your first brand or an established business looking to refresh or refine what you already do.
We’ll work with you to develop a brand identity that helps you stand out - and brand guidelines to define the look and feel of your brand for every stakeholder. We can help you create beautiful packaging that stands out and creates engagement. We can develop your retail branding - including wayfinding solutions that fit with your brand identity. Without a strong brand, are you really likely to achieve your goals?
Digital Design
Without a well-crafted digital presence, your brand will struggle to compete. Your online and offline presence should integrate seamlessly with each other, coming together to create a cohesive brand that is recognisable, memorable and captures your audience’s attention. At The One Off, we’re more than just a website design agency. We create websites and apps with modern design best practices in mind. We create interactive experiences for exhibition and retail spaces, breaking down the barriers between physical and digital. We provide ecommerce solutions that boost conversion and give you a competitive edge.
At the heart of what we do is the user experience and user interface, creating solutions and experiences that truly put your customer first.
Advertising
Do you know the most effective tactics and channels to reach your target audience? We do. By understanding your brand, your market, your competitors and your target market, our advertising agency team can deliver the right message, to the right audience, through the right channels to improve your market penetration. Our offering includes retail communications to optimise your in-store experience, allowing you to take advantage of every opportunity. It includes integrated advertising that works across a number of consumer touchpoints to deliver clear and consistent messages that make a real impact.
We create compelling social campaigns that broaden your reach and increase your awareness and engagement to fuel growth. We work with regional media to amplify your voice to your local audience, cementing your place within your community. Advertising has changed vastly since the days of purely print, television, radio and billboard advertising. We’ll work with you to find the right modern solutions to deliver the right message, to the right audience, at the right time.
Media
In the past, it was the biggest agencies who had the biggest advantage when it came to media. Now, though, things have changed. Technology has transformed the media landscape, making access more democratic, adding new channels and improving insights. As an integrated design agency, our understanding of the world you operate in means we can take a truly progressive approach as a digital media agency. We’ll provide market & operational insights to inform your digital media purchases. We’ll create a comms strategy to ensure everyone’s on the same page with the same goals in mind, and base our media planning on this strategy. Our buying team will take care of media buying, connecting with the right platforms, publishers, partners and producers to deliver great results.
Using our measurement frameworks and analytics tools, we’ll assess the campaign’s performance and the difference it’s made to your business. We can also provide digital & commerce onboarding, as well as social activation to cover the full spectrum of media used by your target audience.
Film & Photography
By harnessing the services of a film and photography agency, you can truly bring your product, service or business to life. Whether it’s animations for your website, promotional videos for social media or enticing photographs to use throughout your entire marketing campaign, one thing’s for certain: you want the quality of the finished creatives to match the brand image you’re looking to portray. Our talented in-house team handles every element of your film or photography campaign from start to finish. We’ve created animation and motion graphics for a wide range of sectors. We’re highly skilled in creating engaging film and photography that inspires both emotion and action.
Behind the scenes, our team will ensure that every element of your campaign - including art direction, make-up & styling, sound design and voiceovers - works in harmony for incredible results. All of this is overseen by a highly experienced production team: from pre-project planning through to any final retouching work that is needed.
Market Research
Only by truly understanding your market, customers and competitors can you make the right decisions to propel your business forward. That’s where market research companies come in. In-house research is an integral part of every single project we take on. Where appropriate, we also work with sister agency Unturned Stone to conduct bespoke research projects to further inform and develop your business.
We’ll use competitor analysis to understand your market and map your strengths and weaknesses against your competitors. We can use creative concept testing with a sample of your target market to get a feel for the concept’s likely success. Using customer feedback and stakeholder interviews we can elicit suggestions and reactions to steer your design project. For more in-depth feedback, we can use qualitative focus groups as well as quantitative projects to understand consumer mindset and trends.
Better cohesion. Better growth. Better results.
As an integrated design agency, The One Off’s focus is on fully understanding your business, your market, your competitors and your customers to offer a holistic approach to growth.