Retail Graphics
Packaging
We design packaging that helps brands stand out through distinctive, story-led creativity that builds engagement and reinforces identity. Our multidisciplinary approach combines branding, design, and innovation to create memorable product experiences that connect with people.
Designing Promotions That Drive Engagement
Great packaging design captures attention and communication purposes.
We see packaging as a vital expression of a brand’s story, where every colour, texture, and finish plays a role in shaping brand perception. Through close collaboration between our design, branding, and production teams, we deliver packaging that excites customers and builds recognition in competitive markets.
Hape Identity
The Process of Purposeful Design
Our creative process begins with insight and strategy, ensuring each concept aligns with brand values and audience expectations. From early exploration to refined execution, we focus on clarity, consistency, and originality. Our goal is to deliver packaging that is visually strong, commercially effective, and strategically aligned.
Progressive Thinking in Packaging
We integrate innovation into every project, using sustainable materials and smart retail solutions where possible. By combining creativity with emerging technologies, we turn packaging into immersive brand experiences that inspire loyalty and differentiation.
Real-World Impact
Across industries from fashion to FMCG, our work demonstrates how thoughtful design can influence perception, strengthen storytelling, and create genuine emotional connection. Each project, whether a limited-edition release or a complete rebrand, shows how design excellence builds lasting brand strength.
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Get in touchOr drop by for a coffee
London, UK
22a Arlington Way, London,
EC1R 1UY
Derbyshire, UK
28-30 Derby Road, Melbourne,
DE73 8FF
Mumbai, India
Solitaire Corporate Park, Chakala,
Mumbai, Maharashtra 400093
Packaging FAQs
Great packaging design balances creativity with clarity. It captures attention on the shelf, communicates brand values, and enhances usability, all while creating a lasting impression that builds recognition and loyalty.
Yes. We work across multiple sectors, including fashion, beauty, lifestyle, and FMCG. Each project is tailored to the unique needs of the brand, product, and audience.
We begin every project with strategic workshops and visual audits to understand your brand story. This ensures the packaging reflects your core values and visual language consistently.
Absolutely. We prioritise environmentally responsible materials and processes, such as recyclable substrates, minimal waste design, and sustainable print techniques.
Yes. Our team oversees the full process; from concept design through prototyping, testing, and production to guarantee quality, precision, and consistency.
We do. Beyond graphics, we design structural packaging that enhances both form and function, ensuring protection, practicality, and standout presentation.
Yes. We regularly design packaging for new ranges and product launches, ensuring they align with broader brand strategy and retail presentation.
Storytelling is central. We ensure every design element; typography, colour, material, and layout. We work together to express your brand narrative and connect emotionally with your audience.
Yes. We develop scalable brand and packaging toolkits that maintain visual and structural consistency across multiple markets and product lines.
We specialise in revitalising existing packaging systems by elevating their design, improving usability, and enhancing sustainability without losing brand heritage.
We evaluate success through market feedback, brand perception, and sales performance, ensuring that design decisions deliver measurable business impact.