Space for Success

Indurent’s rapid growth had outpaced an identity rooted in “Warehousing that Works”. It captured the practical side of industrial and logistics space but gave little room to express the ambitions of the businesses using it. In a sector dominated by functional claims and familiar visual codes, Indurent needed a more distinctive, human brand that could connect with customers and work across the organisation.

We reframed the brand around “Space for Success”: the physical space Indurent provides and the possibilities it creates for customers. We evolved the existing identity with a richer colour palette, more expressive typography, a three-dimensional beacon brand mark and photography that shows spaces in use. Modular assets, templates and a Brand Hub helped teams bring the new story to life consistently across every touchpoint.

The evolved identity gave Indurent a distinctive, consistent presence across campaigns and customer touchpoints. Space to Grow carried the brand through editorial, advertising, digital and social, generating 320,272 impressions and coinciding with a 50% uplift in branded search. Across wider brand activity, LinkedIn reach grew 900% and engagement 75% year on year, indicating greater visibility and audience response.