Nike
Clear direction. Consistent impact.

Turning Nike Football’s retail ambition into shared understanding. We brought clarity and inspiration together to help teams and partners carry the vision forward, from the first idea to the final environment.
The Problem
Following the retail concept we developed for Nike Football, a toolkit was needed to capture the vision and guide its consistent execution across retail environments.
The Solution
We created a digital toolkit translating our concept into clear, actionable guidance for retailers and partners, bringing together brand, product and retail design principles. A premium printed edition reflected the concept through materials and finishes, creating a gift for our clients at Nike to mark the project’s completion.
The Result
A comprehensive toolkit connecting creative vision with practical execution, supporting a cohesive Nike Football retail experience. A carefully crafted printed edition brought the concept to life in a tangible form.
Sector
Retail Design







