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Bringing a print brand and magazine to life online

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The problem

Iconic 77 is a young agency dedicated to helping brands understand popular culture. With a beautiful design language that was primarily developed for their annual printed magazine, they knew they needed help bringing the brand to life online.

The solution

We designed and developed a bespoke website using the latest headless CMS technology, including Next.js and Sanity CMS. Inspired by the printed nav the design uses custom typography to bring the brand to life. A revamped eCommerce page continues to allow the client to sell copies of the Icon magazine through Stripe.

The result

The final product is a beautifully designed, responsive and fast loading website that tells the story of Iconic 77. Through details in the typography and layout we have added a number of loading and scroll animations to really bring this print based brand to life on screen.