London Clubs campaign


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Pride in London clubs

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The problem

Nike approached us to help launch their London Clubs campaign, focusing on the release of the new Chelsea and Tottenham football kits. We were responsible for creation of all elements of the integrated campaign across digital and OOH media across London.

The solution

Showcasing the dynamic spirit of these iconic clubs we highlighted the aesthetic appeal of the new kits but also engaged longtime fans. We worked alongside Sports Direct to integrate with their ‘Home of Football’ campaign to create a memorable and stand out solution that resonated with football fans.

The result

This campaign received widespread promotion throughout London, spanning digital platforms, social media, large-scale advertisements, and OOH campaigns integrated into the city’s transport system.