GMG's Sun & Sand Sports Dubai Flagship

GMG's Sun & Sand Sports Flagship Store in Dubai

Excited to share more new work, this time with GMG's Sun &amp; Sand Sports, the leading sports retailer across the Middle East. An impressive 2260 sqm retail space, the flagship store design provides a platform to celebrate Sun &amp; Sand Sports multi-brand offer covering 11 sub-sports categories through both training, streetwear, and specific sports, whilst showcasing the key partner brands shopped by collection.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_01%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_01 1 (1)" style="height: auto; max-width: 100%; width: 1080px;">
Inspired by the brands heritage and logo form, the store kit of parts has been bespoke designed and is iconic to S&amp;SS enabling the overall in-store experiences, digital executions, and service points to be improved. The concept encourages longer dwell and browse time in stores with moments to explore products, customise items and trial through omni enabled fitting rooms / lounges. All departments are fully flexible for VM and can adapt to support all specific and individual brand requirements. The universal perimeter system also enables the brand to grow or shrink categories to keep the store fresh and in line with seasonal sporting calendars when required.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_02%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_02 1 (1)" style="height: auto; max-width: 100%; width: 1080px;"> Special in-store features include a Trend edit collection hub, Footwear service lounge, Customisation design counter, Racket restringing station, Endless aisle digitally enabled Home Fitness browse bar, Ekiosk, Smart mirrors in the fitting rooms and more. It’s been a great project to work on and a full team effort.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_03%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_03 1 (1)" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_04%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_04 1 (1)" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_SSSFlagship_05%201%20(1).jpg" width="1080" height="1080" loading="lazy" alt="TOO_Social_SSSFlagship_05 1 (1)" style="height: auto; max-width: 100%; width: 1080px;">
&nbsp;

Excited to share more new work, this time with GMG's Sun &amp; Sand Sports, the leading sports retailer across the Middle East. An impressive 2260 sqm retail space, the flagship store design provides a platform to celebrate Sun &amp; Sand Sports multi-brand offer covering 11 sub-sports categories through both training, streetwear, and specific sports, whilst showcasing the key partner brands shopped by collection.

Behind the scenes: Toshiba Brand Film

This week we wrapped filming for our latest brand film for Toshiba!&nbsp; The latest advert celebrates the weird and wonderful things that inspire us to get off the sofa and dive into life. Did someone say cake and dinosaurs?! We can't wait to see the results. Watch this space for more updates. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(2).jpeg" width="1024" height="1024" loading="lazy" alt="Image (2)" style="height: auto; max-width: 100%; width: 1024px;">
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(3).jpeg" width="1024" height="1024" loading="lazy" alt="Image (3)" style="height: auto; max-width: 100%; width: 1024px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(4).jpeg" width="1024" height="1024" loading="lazy" alt="Image (4)" style="height: auto; max-width: 100%; width: 1024px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(5).jpeg" width="1024" height="1024" loading="lazy" alt="Image (5)" style="height: auto; max-width: 100%; width: 1024px;">

This week we wrapped filming for our latest brand film for Toshiba!&nbsp; The latest advert celebrates the weird and wonderful things that inspire us to get off the sofa and dive into life. Did someone say cake and dinosaurs?! We can't wait to see the results. Watch this space for more updates. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Image%20(2).jpeg" width="1024" height="1024" loading="lazy" alt="Image (2)" style="height: auto; max-width: 100%; width: 1024px;">

Branding Masterclass - NHS Clinical Entrepreneur Programme

Branding masterclass NHS Clinical Entrepreneurs 

Earlier in the summer The One Off team shared a 'Branding Masterclass' with the NHS Clinical Entrepreneur Programme. Adam, James and Charlotte delivered talks on a variety of topics including research, branding, strategy, advertising and media. The aim of the masterclass was to arm the next generation of NHS entrepreneurs with the tools to create a successful and engaging brand within the sector. We were grateful to be invited back for another year and loved meeting the next generation of inspiring medical entrepreneurs. 
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/ARU(09100724)200.jpg" width="5472" height="3648" loading="lazy" alt="ARU(09100724)200" style="height: auto; max-width: 100%; width: 5472px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/ARU(09100724)188.jpg" width="4811" height="3569" loading="lazy" alt="ARU(09100724)188" style="height: auto; max-width: 100%; width: 4811px;">
&nbsp;

Earlier in the summer The One Off team shared a 'Branding Masterclass' with the NHS Clinical Entrepreneur Programme. Adam, James and Charlotte delivered talks on a variety of topics including research, branding, strategy, advertising and media. The aim of the masterclass was to arm the next generation of NHS entrepreneurs with the tools to create a successful and engaging brand within the sector. We were grateful to be invited back for another year and loved meeting the next generation of inspiring medical entrepreneurs.

Apparel Group Back to School Campaign

Apparel Group Dubai Back to School Campaign

We've been busy working with the team at Apparel Group in Dubai to develop their Back to School campaign. Our approach was centred around the idea of going back to school should be fun. Reconnecting with old friends, meeting new friends, enjoying breaks, playtime and learning new things. Influenced by social media and the communication of feelings and messages through simple stickers and badges; the campaign features illustrative sticker style graphics reminiscent of school, paired with photography and in-store props to bring the campaign to life.&nbsp;Creating a portable toolkit that can be tailored to photography, or stand alone amplified elements within windows, in-store, on bags and online. The campaign is now live and has launched in UAE, KSA, Kuwait, Qatar, Oman and Bahrain. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers2%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers2 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers3%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers3 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers4%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers4 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers5%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers5 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers6%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers6 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers7%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers7 (1)" style="height: auto; max-width: 100%; width: 3000px;"> 
&nbsp;

We've been busy working with the team at Apparel Group in Dubai to develop their Back to School campaign. Our approach was centred around the idea of going back to school should be fun. Reconnecting with old friends, meeting new friends, enjoying breaks, playtime and learning new things. Influenced by social media and the communication of feelings and messages through simple stickers and badges; the campaign features illustrative sticker style graphics reminiscent of school, paired with photography and in-store props to bring the campaign to life.&nbsp;Creating a portable toolkit that can be tailored to photography, or stand alone amplified elements within windows, in-store, on bags and online. The campaign is now live and has launched in UAE, KSA, Kuwait, Qatar, Oman and Bahrain. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers2%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers2 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers3%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers3 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers4%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers4 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers5%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers5 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers6%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers6 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Skechers7%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Skechers7 (1)" style="height: auto; max-width: 100%; width: 3000px;">

Nike Bootwall

Nike Bootwall at Intersport Paris Flagship

We partnered with Nike to design a new bootwall concept in Intersport within their La République flagship store in Paris. The new concept aims to attract customers with an overarching Nike brand presence. The wall brings flexibility and engagement to customers by featuring the latest boot pack launch, which can easily be updated in line with new launches, consistently remaining relevant and innovative. We launched with two flagship stores in Paris, landing in time for the Olympics. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport2.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport2" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport3.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport3" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_InterSport4.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_InterSport4" style="height: auto; max-width: 100%; width: 3000px;">

Behind the scenes: Nike 365 Shoot

Nike photoshoot, Frasers Group Sports Direct

Our team are shooting in London this week capturing imagery for Nike, to showcase their all-year-round products. The imagery will be used within the Nike category areas of Frasers Group Sports Direct stores. Over the next 5 days the team will be capturing basketball, kids, women’s and men’s fitness and football. We can’t wait to see the results in store. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/1.jpg" width="1080" height="1080" loading="lazy" alt="1" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/2.jpg" width="1080" height="1080" loading="lazy" alt="2" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/3.jpg" width="1080" height="1350" loading="lazy" alt="3" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/4.jpg" width="1080" height="1080" loading="lazy" alt="4" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/5.jpg" width="1080" height="1080" loading="lazy" alt="5" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/6.jpg" width="1080" height="1080" loading="lazy" alt="6" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/7.jpg" width="1080" height="1080" loading="lazy" alt="7" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/8.jpg" width="1080" height="1080" loading="lazy" alt="8" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/9.jpg" width="1080" height="1080" loading="lazy" alt="9" style="height: auto; max-width: 100%; width: 1080px;">
&nbsp;

Our team are shooting in London this week capturing imagery for Nike, to showcase their all-year-round products. The imagery will be used within the Nike category areas of Frasers Group Sports Direct stores. Over the next 5 days the team will be capturing basketball, kids, women’s and men’s fitness and football. We can’t wait to see the results in store. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/1.jpg" width="1080" height="1080" loading="lazy" alt="1" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/2.jpg" width="1080" height="1080" loading="lazy" alt="2" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/3.jpg" width="1080" height="1350" loading="lazy" alt="3" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/4.jpg" width="1080" height="1080" loading="lazy" alt="4" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/5.jpg" width="1080" height="1080" loading="lazy" alt="5" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/6.jpg" width="1080" height="1080" loading="lazy" alt="6" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/7.jpg" width="1080" height="1080" loading="lazy" alt="7" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/8.jpg" width="1080" height="1080" loading="lazy" alt="8" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/9.jpg" width="1080" height="1080" loading="lazy" alt="9" style="height: auto; max-width: 100%; width: 1080px;">

George Back to School Campaign

George at Asda Back to School Campaign, retail campaign, retail POS

We’ve been busy working alongside the team at George to develop their 2024 Back to School campaign. Our challenge was to raise awareness of the fantastic quality and value school uniforms available at George. As well as harnessing the relationship between the Asda GM and George Clothing Departments, communicating the added benefit of George being a one stop shop for all your Back to School needs (uniform, bags, coats, stationery etc). Through in-store and online graphics, we’ve placed the George brand identity to show quality, range and price at the heart of the campaign, whilst creating a Back to School refresh that was utilised across all channels to deliver a consistent and effective customer journey. See the campaign live instore at Asda and online at, https://direct.asda.com/george/school-uniform/D10,default,sc.html. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS2%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS2 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS3%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS3 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS4%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS4 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"> 
&nbsp;

We’ve been busy working alongside the team at George to develop their 2024 Back to School campaign. Our challenge was to raise awareness of the fantastic quality and value school uniforms available at George. As well as harnessing the relationship between the Asda GM and George Clothing Departments, communicating the added benefit of George being a one stop shop for all your Back to School needs (uniform, bags, coats, stationery etc). Through in-store and online graphics, we’ve placed the George brand identity to show quality, range and price at the heart of the campaign, whilst creating a Back to School refresh that was utilised across all channels to deliver a consistent and effective customer journey. See the campaign live instore at Asda and online at, https://direct.asda.com/george/school-uniform/D10,default,sc.html. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS2%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS2 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS3%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS3 1 (1)" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_George_BTS4%201%20(1).jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_George_BTS4 1 (1)" style="height: auto; max-width: 100%; width: 3000px;">

Behind the scenes: Toshiba Norway Shoot

Norwary photoshoot, Toshiba, Norseman Xtreme triathlon, OLED Campaign

Our team are in Norway this week capturing footage of the breath-taking Norwegian landscape and Norseman Xtreme Triathlon that will be used as part of the Toshiba OLED campaign launching later in the year. It has been a full team effort, and we can't wait to see the results. 
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-06.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-06" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-08.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-08" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-02.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-02" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-03.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-03" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-05.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-05" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-04.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-04" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-01.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-01" style="height: auto; max-width: 100%; width: 1080px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Toshiba_Trip-07.jpg" width="1080" height="1080" loading="lazy" alt="Toshiba_Trip-07" style="height: auto; max-width: 100%; width: 1080px;">
&nbsp;

Our team are in Norway this week capturing footage of the breath-taking Norwegian landscape and Norseman Xtreme Triathlon that will be used as part of the Toshiba OLED campaign launching later in the year. It has been a full team effort, and we can't wait to see the results.

Frasers Festival

Frasers Festival, Canerbury, Speedo, Nike, Retail design, retail activation

Frasers Festival returned for a second time this week, hosted by Frasers Group, bringing together their key pillars of brands and people, aiming to inspire, engage and motive all by celebrating the groups success.&nbsp;
We were briefed by Canterbury, Speedo and Nike to create exciting and interactive activation areas, bespoke for each brand. Each activation zone was built from a concept unique to the brand, encompassing their key categories, history and heritage. With interactive games and incredible prizes to be won, guest engagement levels were sky high, and it was a roaring success! <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Frasers_Festival_01.jpg" width="668" height="742" loading="lazy" alt="TOO_Social_Frasers_Festival_01" style="height: auto; max-width: 100%; width: 668px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Frasers_Festival_02.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Frasers_Festival_02" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Frasers_Festival_03.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Frasers_Festival_03" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Frasers_Festival_04.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Frasers_Festival_04" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Frasers_Festival_05.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Frasers_Festival_05" style="height: auto; max-width: 100%; width: 3000px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_Social_Frasers_Festival_06.jpg" width="3000" height="3000" loading="lazy" alt="TOO_Social_Frasers_Festival_06" style="height: auto; max-width: 100%; width: 3000px;">
&nbsp;

Frasers Festival returned for a second time this week, hosted by Frasers Group, bringing together their key pillars of brands and people, aiming to inspire, engage and motive all by celebrating the groups success.&nbsp;

We won silver! Webbs Best Visual Identity for the Retail Sector

Webbs Brand Identity, won silver in the Best Visual Identity in the Retail Sector at the Transform Awards Europe 2024

Congratulations to everyone at Webbs Garden Centres and our team at The One Off for winning Silver for Best Visual Identity for the Retail Sector in the Transform Awards Europe!&nbsp;🏆✨
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Webbs%20TA%20Winner%20Linkedin%2001.jpg" width="529" height="529" loading="lazy" alt="Webbs TA Winner Linkedin 01" style="height: auto; max-width: 100%; width: 529px;"> Read more on the identity we created for Webbs <a href="https://www.theoneoff.com/work/brand/brand-identity-guidelines/webbs-brand-identity" rel="noopener">here</a>
&nbsp;

Congratulations to everyone at Webbs Garden Centres and our team at The One Off for winning Silver for Best Visual Identity for the Retail Sector in the Transform Awards Europe!&nbsp;🏆✨

Nike Football Wall Reset

Nike Football Wall Reset in Sports Direct Oxford Street

<div class="hs-embed-wrapper" data-service="vimeo" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 426px;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;"><iframe src="https://player.vimeo.com/video/936613371?h=ae4147ee2d&amp;app_id=122963" width="426" height="240" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Nike SDI Oxford St 03.04.2024 Boot Room" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div>
Our brief was to reset the existing Nike Football Wall by creating a concept that visually stood out and won the Sports Direct football department. The concept needed to work across both Flagship and Elevated stores, providing an informed and engaging consumer experience whilst still providing the necessary merchandising principles and educational tools.

<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_2.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_2" style="height: auto; max-width: 100%; width: 2560px;">The concept was based around three key objectives:
• Invite the Full Family – Creating messaging, experiences, and displays that resonate with and feel inviting to all. • Educate and Inspire – Inspiring consumers and empowering them to learn more about the different boots, silos, innovation, and end uses that will best suit their needs and goals. • Comparison – Helping to facilitate and validate decision making, both physically and digitally.
Unique patterns were developed to represent each silo, connected to their end use. These were developed in 3D form, giving dimension to the wall. Digital ticker tapes and product hero boxes were created to sign post and educate consumers on each silo, alongside lenticular graphics to showcase key Nike athletes.
The new Flagship concept recently launched in Sports Direct Oxford Street Flagship store. The elevated concept will be rolled out across all new Sports Direct stores.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_1.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_1" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_4.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_4" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_3.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_3" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_6.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_6" style="height: auto; max-width: 100%; width: 2560px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_16_9_NikeFootballWall_5.jpg" width="2560" height="1440" loading="lazy" alt="TOO_News_16_9_NikeFootballWall_5" style="height: auto; max-width: 100%; width: 2560px;">
&nbsp;

<div class="hs-embed-wrapper" data-service="vimeo" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto; max-width: 426px;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;"><iframe src="https://player.vimeo.com/video/936613371?h=ae4147ee2d&amp;app_id=122963" width="426" height="240" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Nike SDI Oxford St 03.04.2024 Boot Room" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div>
Our brief was to reset the existing Nike Football Wall by creating a concept that visually stood out and won the Sports Direct football department. The concept needed to work across both Flagship and Elevated stores, providing an informed and engaging consumer experience whilst still providing the necessary merchandising principles and educational tools.

George at Asda Denim Refresh

George at Asda Denim Department Refresh. Retail communications. Retail graphics.

There has been a shift in shopper mindset with the purchase of jeans, this is due to a mix of trend preference, cost-of-living and sustainability awareness as shoppers look to make their existing jeans last longer and are growing spend in trousers. Over the past 5 years there has been a frequency decline, with the average shopper buying jeans twice a year and less than 25% of clothing shoppers buying women’s jeans in the past year. In a declining market and category, George needs to stand out to get shoppers to buy into and love their jeans. Our brief was to improve quality perception of George denim growing market share and shopper loyalty. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim 1" style="height: auto; max-width: 100%; width: 7111px;"> Working with the George&nbsp;team, we undertook a category refresh for the Denim department across in-store and online. Communication was at the heart of the refresh, with fit, rise and price information being key. With that in mind we created a Denim identity and creative toolkit that could be utilised across all channels to create a seamless and consistent customer journey across all customer touch points to ensure a consistent and strong presentation. Taking the creative toolkit, we applied the refreshed department identity to in-store, on-product tickets and online. The new look department launched in-store and online this month. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim2%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim2 1" style="height: auto; max-width: 100%; width: 7111px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim3%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim3 1" style="height: auto; max-width: 100%; width: 7111px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim5%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim5 1" style="height: auto; max-width: 100%; width: 7111px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim6%201%20(1).jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim6 1 (1)" style="height: auto; max-width: 100%; width: 7111px;"> 
&nbsp;

There has been a shift in shopper mindset with the purchase of jeans, this is due to a mix of trend preference, cost-of-living and sustainability awareness as shoppers look to make their existing jeans last longer and are growing spend in trousers. Over the past 5 years there has been a frequency decline, with the average shopper buying jeans twice a year and less than 25% of clothing shoppers buying women’s jeans in the past year. In a declining market and category, George needs to stand out to get shoppers to buy into and love their jeans. Our brief was to improve quality perception of George denim growing market share and shopper loyalty. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim 1" style="height: auto; max-width: 100%; width: 7111px;"> Working with the George&nbsp;team, we undertook a category refresh for the Denim department across in-store and online. Communication was at the heart of the refresh, with fit, rise and price information being key. With that in mind we created a Denim identity and creative toolkit that could be utilised across all channels to create a seamless and consistent customer journey across all customer touch points to ensure a consistent and strong presentation. Taking the creative toolkit, we applied the refreshed department identity to in-store, on-product tickets and online. The new look department launched in-store and online this month. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim2%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim2 1" style="height: auto; max-width: 100%; width: 7111px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim3%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim3 1" style="height: auto; max-width: 100%; width: 7111px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim5%201.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim5 1" style="height: auto; max-width: 100%; width: 7111px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_George_Denim6%201%20(1).jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_George_Denim6 1 (1)" style="height: auto; max-width: 100%; width: 7111px;">

Nike local artist collaboration, Sports Direct Cardiff Flagship Store

Nike local artist retail graphics in sports direct cardiff

We love working with Nike, they love to collaborate.

At the heart of our in-store communication for Nike, is the celebration of Cardiff’s unique identity. Our brief was to find the best artists in their respective cities to collaborate with and invite them to celebrate the city, sport, culture, diversity, and inclusion.
To ensure the storytelling was authentic, relatable, and tailored to the local audience, we worked with local artists Will Barras, Hannah Frances aka VOZIE, Hannah Davies, Phil Morgan and Ed Fairburn to provide Nike with a powerful platform to engage shoppers and artfully articulate various facets of the brand.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Will%20Barras.png" width="1920" height="1080" loading="lazy" alt="Will Barras" style="height: auto; max-width: 100%; width: 1920px;">Will&nbsp;Barras&nbsp;is an acclaimed British artist, illustrator. Will started his artistic career back in Bristol where he moved from his native town to study graphic design. Shortly afterward, he became interested in street art&nbsp;that eventually led to him becoming one of a fresh crop of young artists working within Bristol’s extremely diverse and widely renowned urban art scene.
Will beautifully merges the cities diverse landscape and those that use it to play, enjoy and compete within. The piece is an elegant, fantastical, vibrant blast of energy and visual storytelling, and it’s huge, it spans the high-level atrium bulkhead, A real showstopper.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Vozie.png" width="1920" height="1080" loading="lazy" alt="Vozie" style="height: auto; max-width: 100%; width: 1920px;">
Hannah&nbsp;Frances&nbsp;aka VOZIE &nbsp;was born in Cardiff has been painting for ten years, flicking between bold colourful murals and black and white. She also enjoys teaching young children within the arts and runs graffiti and art workshops in youth centres and schools in Wales.
Vozie's piece for Cardiff, is big, bold and confident. It celebrates local artist friends in the art &amp; music industry. These characters show up as dynamic graphic portraits interspersed with glimpses of the city.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Hannah%20Davies.png" width="1920" height="1080" loading="lazy" alt="Hannah Davies" style="height: auto; max-width: 100%; width: 1920px;">
Hannah Davies Award winning Illustrator living and working beside the sea side in Swansea. Combining illustration and pattern design, Hannah’s illustrations are compared to a sea of jewels, capturing Water, life and the environment in all its glory. She is fascinated by microscopic patterns and the extraordinary decorative detail that can be portrayed.
Hannah’s piece for Nike Womens, puts her entomological lens on Nike product, treating an array of Nike sneakers and equipment as living creatures, a beautiful play to bring texture, energy and life to the piece.&nbsp;
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Phil%20Morgan.png" width="1920" height="1080" loading="lazy" alt="Phil Morgan" style="height: auto; max-width: 100%; width: 1920px;">
Phil Morgan’s &nbsp;background as both a musician and skateboarder&nbsp;prove to be the strongest inspirations of all, imbuing his art with an authenticity that is instantly recognisable to peers with similar passions.
Phil brings colour, energy and fun to the Nike kids area. Phil's trademark hand people wander between some of Nikes most emotive statements, you can’t help but smile when this art hits you, it connects at every age, and everyone will have a favourite character they’ll relate to.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Ed%20Fairburn.png" width="1920" height="1080" loading="lazy" alt="Ed Fairburn" style="height: auto; max-width: 100%; width: 1920px;">
Ed Fairburn is an English artist whose ability to combine the geography of our facial features with the geography of the earth leads to a startling and compelling synthesis of the two. Fairburn known for his evocative portraits, which produce complex human features from the apparently random patterns found in mundane topographical and astrological maps.
Ed was our first choice to create a piece to celebrate the original ‘Jumpman’ Michael Jordan.
Ed worked into a detailed geographical map of Chicago. Jordan wearing his iconic number 23 vest, positioned over the United Centre Stadium (home of the Chicago Bulls) where he played for a majority of his professional career. The piece occupies top and centre of the grand atrium, towering above the proceedings below, art reflecting life literally. A truly worthy homage to the legend.&nbsp; &nbsp;
Each artist has created a truly unique piece that really elevates each area in store captivating visitors with engaging and immersive narratives that reflect Nike’s values and resonate with their target audience.
A must see at the new Sports Direct Flagship Store in Cardiff!

We love working with Nike, they love to collaborate.

Sports Direct New Outdoor Department

Frasers Group Sports Direct New Outdoor Department launches in Cardiff. Store design. Retail Design.

Following the success of our elevated Running department, Sports Direct appointed us to redesign their Outdoor category. Targeting a younger audience, we were tasked to create an authentic, connected, and commercial destination that appealed to Gen Meta.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_SD_Outdoor_06.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_SD_Outdoor_06" style="height: auto; max-width: 100%; width: 7111px;">Our approach was to create a light, bright and immersive space that feels very different to the traditional ‘outdoor store’. Customers are welcomed with a fresh palette and curated largescale motion content depicting the sense of freedom and wellbeing they crave. Clear product segmentation, seasonal inspiration and a combination of experiential physical and digital touchpoints help inspire customers and educate them in a category they may be unfamiliar with, whilst showcasing the latest technical innovations in products from brands that were new to Sports Direct stores like The North Face, Columbia and Salomon.
With a full service offering from our environmental design, graphic comms, digital and motion design teams, the elevated Outdoor category has launched as a key destination within Sports Direct’s new Cardiff flagship store.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_SD_Outdoor_02.jpg" width="5120" height="2880" loading="lazy" alt="TOO_News_SD_Outdoor_02" style="height: auto; max-width: 100%; width: 5120px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_SD_Outdoor_04.jpg" width="5120" height="2880" loading="lazy" alt="TOO_News_SD_Outdoor_04" style="height: auto; max-width: 100%; width: 5120px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/TOO_News_SD_Outdoor_05.jpg" width="7111" height="4000" loading="lazy" alt="TOO_News_SD_Outdoor_05" style="height: auto; max-width: 100%; width: 7111px;">
&nbsp;

Following the success of our elevated Running department, Sports Direct appointed us to redesign their Outdoor category. Targeting a younger audience, we were tasked to create an authentic, connected, and commercial destination that appealed to Gen Meta.

Sports Direct Cardiff Flagship Store Opens

Frasers Group Sports Direct Flagship Store. Retail Design

Massive congratulations to Frasers Group on the incredible Sports Direct&nbsp;Cardiff Flagship, open to the public today! <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%202.jpg" width="3840" height="2160" loading="lazy" alt="Frame 2" style="height: auto; max-width: 100%; width: 3840px;">
The One Off team designed an impressive 60,000 sqft flagship destination featuring Sports Directs new outdoor destination department. The store features a 15m high entrance atrium within which we created a digital wrap to help navigate customers through the store, along with large bespoke artwork through local artist collaborations celebrating sport, Cardiff, and the&nbsp;Nike&nbsp;brand. Our teams worked with Nike,&nbsp;Under Armour&nbsp;and&nbsp;Puma to create elevated in-store brand destinations as well as immersive and interactive destinations throughout the store.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%203.jpg" width="3840" height="2160" loading="lazy" alt="Frame 3" style="height: auto; max-width: 100%; width: 3840px;">Good luck to the store team on site, and a big thank you to our team here at The One Off an amazing collaborative effort across our Interiors, Digital, Comms, Motion and Client Services teams. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%206.jpg" width="3840" height="2160" loading="lazy" alt="Frame 6" style="height: auto; max-width: 100%; width: 3840px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%205.jpg" width="3840" height="2160" loading="lazy" alt="Frame 5" style="height: auto; max-width: 100%; width: 3840px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%207.jpg" width="3840" height="2160" loading="lazy" alt="Frame 7" style="height: auto; max-width: 100%; width: 3840px;">

&nbsp;

Massive congratulations to Frasers Group on the incredible Sports Direct&nbsp;Cardiff Flagship, open to the public today! <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%202.jpg" width="3840" height="2160" loading="lazy" alt="Frame 2" style="height: auto; max-width: 100%; width: 3840px;">
The One Off team designed an impressive 60,000 sqft flagship destination featuring Sports Directs new outdoor destination department. The store features a 15m high entrance atrium within which we created a digital wrap to help navigate customers through the store, along with large bespoke artwork through local artist collaborations celebrating sport, Cardiff, and the&nbsp;Nike&nbsp;brand. Our teams worked with Nike,&nbsp;Under Armour&nbsp;and&nbsp;Puma to create elevated in-store brand destinations as well as immersive and interactive destinations throughout the store.
<img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%203.jpg" width="3840" height="2160" loading="lazy" alt="Frame 3" style="height: auto; max-width: 100%; width: 3840px;">Good luck to the store team on site, and a big thank you to our team here at The One Off an amazing collaborative effort across our Interiors, Digital, Comms, Motion and Client Services teams. <img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%206.jpg" width="3840" height="2160" loading="lazy" alt="Frame 6" style="height: auto; max-width: 100%; width: 3840px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%205.jpg" width="3840" height="2160" loading="lazy" alt="Frame 5" style="height: auto; max-width: 100%; width: 3840px;"><img src="https://8613030.fs1.hubspotusercontent-na1.net/hubfs/8613030/Frame%207.jpg" width="3840" height="2160" loading="lazy" alt="Frame 7" style="height: auto; max-width: 100%; width: 3840px;">

News

Trends

Insights

TOO x TOO

Everything