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Crafting a dynamic football display

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The problem

To create an arresting and eye-catching display that embodies the power of Nike’s latest Phantom GX boot launch. The Nike Mad Ready campaign strives to emphasise precision through Nike’s key asset of an arrow. Taking the campaign theme our objective was to attract, connect and engage customers to drive awareness and sales.

The solution

We created a visual representation of the main benefit using a series of circular forms surrounding a Phantom GX boot mounted inside three arrows. The elevated colours represented the colourways of the boot itself. A dedicated educational area highlights product benefits in more detail.

The result

The striking display instantly attracts customers and elevates the product, with a sleek look and feel inspired by the colourway of the boot. The pixel graphics on layered gold circles taken from the design of the boot dissipate towards the outer edge. This layering of circles pushing outward, and the dissipating pixels creates an arresting shock wave effect, caused by the arrows hitting the centre of the target, reinforcing ‘Precision on Point’.
The result is an engaging, sophisticated, and visually impactful installation that engages customers, provides insight, and drives sales.