The Problem
We were approached by Nike to help engage and encourage the local running community to stay active during winter. The emphasis was on the mindfulness benefits to getting outside during the winter months, which tied in with the Nike ‘It’s Still Better Outside’ campaign.
The Solution
We executed a Nike Run Club event out of the Nike hub at Battersea Power Station to encourage and support the running community. We styled the space for everyone to gather pre and post run, with focus areas being a refuelling station, check in moment, a small retail collection to browse and events space hosting a talk by a sports phycologist. Graphics brought the space to life, including Athlete Feature Boards, a Community Pin Up board and retail showcase plinth zone. The entire event was captured through photography and videography to be used across social media.
The Result
The event was a great success hosting 100 runners, Nike influencers and Nike athletes. Engaging social content was created and shared celebrate the day and support the campaign.
