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Curating a pop-up that 'colours outside the lines'

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The problem

Bread & Butter was an annual ‘festival of style’ welcoming more than 30,000 movers and shakers across the fashion, music and food industries. Crocs commissioned us to create a vibrant pop-up store to invite and excite the festival attendees.

The solution

With some of the world’s biggest brands exhibiting, our pop-up store concept had to stand out. The aim of the store was to communicate the message: ‘colour outside the lines’. We brought some distinctly Crocs-flavoured excitement and colour to the event.

The result

Bold, paint-splashed vintage bicycles and skateboards contrasted with pure white urban interiors – communicating a modern, disruptive brand. With vibrant paint drips and splashes of colour, we really did ‘colour outside the lines’.