The problem
We were asked by Nike to help launch the CR7 boot series inspired by the legendary Cristiano Ronaldo. Split into seven ‘chapters’, each part of the campaign introduces a new visual treatment for each stage of Ronaldo’s story. We needed to create eye catching assets that could be used at retail to drive engagement and sales.
The solution
Starting with the customer journey, we created a series of customer touch points through the stores. Launch zones create impact and drive attention with dynamic displays and digital messaging. At the bootwall we created lift and learn opportunities to find out more. Digital microsites allowed customers to connect via their device.
The result
We created a series of high impact displays that helped successfully launch each boot in the series. This resulted in an increased average transaction value with customers trading up to more premium products.
