Olympus Medical Systems – Strategy – B2B
Optimising success in a technical B2B market
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Olympus Medical Systems build medical technology to optimise workflow and improve operational efficiency. They tasked us to design and create B2B advertising materials and a supporting media plan, to launch their latest range in specialist equipment. The requirement was to reach a niche specialist target audience of medical professionals involved with endoscopic procedures, to influence their long-term investment and elevate consideration for Olympus’ products.
We successfully crafted advertising that portrayed Olympus in a refreshing light, featuring a well-defined messaging hierarchy and creatively tailored language that seamlessly integrated with specialised medical environments. We engaged specialist journals, events and publication, and planned a B2B focussed digital media campaign.
- Advertising design
- Content creation
- LinkedIn B2B Marketing
- Media Planning & Buying
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5 x specialists media
journal articles.
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