Elevating the FatFace brand


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Unleashing a fashion-forward identity

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The problem

Following a period of declining sales, and a lack of direction for the brand, we were commissioned to elevate the FatFace brand identity whilst not loosing site of it’s origins, making the brand desireable for a younger audience.

The solution

The unique identity we created uses three “facets” cutting through the ‘F’s and ‘E’ of the logo. These facets celebrate the brand’s heritage, referencing the black runs of Val d’Isère from their very first logo, whilst creating a dynamic graphic style.

The result

We transformed FatFace’s identity to one that is confident, bold and fashion-first. Alongside this, the clear brand guidelines we created detail precisely how to best use the brand assets including type, colour, and tone of voice for internal teams.