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Unleashing the Ronaldo saga

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The problem

We were asked by Nike to launch the CR7 Chapter 4 football boot in Sports Direct stores. Chapter 4: Forged for greatness, chronicles Ronaldo’s arrival at Manchester United and his mentorship by Sir Alex Ferguson forging the foundation of one of the game’s greats.

The solution

We created print and motion graphics for retail spaces, emphasising the story of the player being ‘forged’. This including footage of Ronaldo’s trademark skills and animating the global product creative to bring the product to life. Alongside this we produced a 20 second TV Commercial and website takeovers for SDI.com and SoccerScene.com.

The result

The commercial was broadcast across international TV channel including Sky Sports and was a huge success.