Sports Direct - Overview

Sports Direct

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Sports Direct

Sports Direct

Bringing stores to life through motion

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The problem

As part of our ongoing retail elevation work for Sports Direct, we design and implement content across ATL advertising, in-store comms and interactive screens.

The solution

We designed and implemented an engaging cash desk display for Sports Direct’s personalisation area, Nike iD. The display features dynamic projection mapping which aims to educate customers on the personalisation services available within store. Alongside this we have created numerous interactive and experiential experiences including an Interactive Training Experience, Golf Putting Challenging, Basketball Experience, and an elevated running destination.

The result

The animation and motion graphics that we produce for Sports Direct plays a key role in bringing the stores to life, elevating the store experience, and engaging customers.