Celebrating community in retail - talent collaborations


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Celebrating community in retail

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The problem

Our partnership with Nike has been marked by a diverse range of projects, where we have not only brought core Nike brand messages to life, but also collaborated with emerging talents from the cities where the stores are located to create community-focused installations.

The solution

At the heart of our in-store communications for Nike is the celebration of each location’s unique identity, expressed through an authentic voice. A standout example of this is our collaboration with artist Billie J, prominently featured at the Sports Direct London flagship store, which received recognition at multiple creative awards.

The result

By leveraging in-store communications, we provide Nike with a powerful platform to engage shoppers and artfully articulate various facets of their brand. Through our work, we enhance the overall store experience, captivating visitors with engaging and immersive narratives that reflect Nike’s values and resonate with their target audience.