The problem
Selling pork pies to Americans might be one of our biggest challenges to date. But when Damien and Vicky Parker approached us, wanting to expand The English Pork Pie Company and break into the US market, we got to work. Beginning with the founders’ family name, Parker’s was born.
The solution
We produced a full rebrand to position the company as ‘Parker’s – ‘A Great British Institution’. This included a new brand hierarchy, naming, branding, tone of voice, packaging and photography as well as a new, responsive e-commerce website and digital communications infrastructure.
The result
The result was a fully developed brand identity that appeals to ex-pats and lovers of all things British. Damian & Vicky are now well on the way to becoming a true ‘Great British Institution’.
