Issue #037

Welcome to your weekly dose of TOO x TOO – Featuring Lidl’s chatbot, Crayola – Colours of the World, Acne Studios – Kerbside Shopping and Gucci – Worn Out. 

Lidl help customers to avoid long lines

This week, supermarket Lidl have launched a WhatsApp chatbot to help customers to find the best time to do their grocery shopping and avoid long lines. Customers text the bot with the day of the week and time they plan to visit the store.

Based on real-time data, the bot then lets them know if this is a typically busy, average or quiet time at the store.

Colours of the World

Crayola have announced their new crayons with different skin tones for children to ‘accurately colour themselves into the world.’ The ‘Colours of the World’ crayons are designed to represent over 40 different skin tones.

Acne Studios introduce kerbside shopping

With California’s lockdown slowly starting to ease, some retailers have begun trialling kerbside collection to help customers who are looking to shop luxury. White-glove service in a more sanitised way will allow customers to order items to pick up kerbside.

Everyone – customers and Acne staff are required to wear a mask.

Gucci carves a new path for the fashion season

Gucci have announced in a series of Instagram posts that they will now be moving away from the ‘worn-out’ cruise, pre-fall, S/S and A/W roster towards twice-yearly season-less meetings.

The move by Gucci may encourage others to consider this is an opportunity to produce less product that is more creative and of higher quality.