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Visualising the impact of sound

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The problem

We were commissioned to create a captivating film to promote Toshiba’s latest television range. The primary objective was to showcase the unparalleled picture quality, immersive sound, and advanced smart TV features offered by the new range.

The solution

To bring this to life, we employed generative design inspired by cymatics, the notion of audio coming to life through physical objects. We created a mesmerizing portrayal of how a Toshiba TV can metaphorically bring your world to life.

The result

The film was used as part of a wider multi-phased campaign strategy, positioning Toshiba as the obvious choice for those in the market for a new TV. The campaign’s results spoke for themselves, with nearly 8 million impressions, 3.3 million views, and 16,000 clicks.