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Powerful visuals to inspire cyclists

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The problem

Over the course of a decade, Wattbike has achieved an iconic status in indoor training. Collaborating closely with Wattbike, we created a suite of assets that had the flexibility to be used across several platforms, from trade shows to brand initiatives, to social stories.

The solution

We evolved existing assets to have a cohesive identity that felt sleek, premium and compelling, producing beautiful live edge acrylic panels, interactive digital motion edits and emotive brand videos that were used to promote the brand during FIBO, the world’s biggest fitness trade show.

The result

Through our collaboration, we successfully crafted a visual narrative that resonated with audiences, and clearly communicated the brand identity, further solidifying Wattbike’s prominence within the industry.