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A bold revamp for fashion retail site

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The problem

Following an exciting rebrand, the clothing retailer USC enlisted our expertise to create a dynamic and visually captivating eCommerce website that would showcase their new look, bringing it to life online.

The solution

Working with their in-house teams we paired a new gender-first navigation concept with a sleek grid-based design system that would allow for a high level of curation, outfit selection and storytelling for their key range of products: Essential Icons.

The result

Our team worked from concept and wireframes into final UX and UI designs. The design system was then handed over to our developers who worked in close collaboration with the in-house team to engineer a robust and modern solution that made full use of responsive imagery and lazy loading techniques to optimise load speeds.