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Unwrapping children's potential

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The problem

Hape toys are specifically designed to help with a child’s development through play, embodying the brand’s tag line: Love, Play, Learn. So, we created the ‘Unwrap their potential’ Christmas campaign, conveying the message that by giving a Hape toy, you’re giving a toy made for more than just fun.

The solution

In the spirit of this, the main film sees Hape toys coming together to help a fallen angel at Christmas. In essence, demonstrating all the qualities Hape hopes to instil in children around the world.

The result

The integrated campaign was delivered in five markets and four languages across Europe. It also utilised the newly optimised media delivery, as well as launching the new onsite gift finder.