The problem
Nike approached us to help them bring to life a winter running campaign, one of the largest launches in the calendar. We were responsible for creation of all elements of the integrated campaign to launch the Utility apparel collection and Nike Air Zoom Pegasus Shield. We were asked to compile and execute a comprehensive plan spanning from retail to social, including bespoke content creation.
The solution
We shot an in-depth photoshoot covering the entire range including videography, where we hired a studio and made use of its rain machine bringing to life the winter whilst shooting in summer. We proceeded to roll the assets out to Sports Direct Stores, through their website and social channels creating a coherent consumer journey.
The result
Responsible for the campaign art direction and messaging, we worked from concept through to production to provide a suite of media assets that would work to drive shoppers from advertising through to point of purchase in physical retail.
