'Love play, learn' Brand Campaign


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Love play, learn

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The problem

The Hape brand had become diluted with a lack of purpose in their brand. We worked to re-energise the Hape brand and their communications by focusing on their core message of ‘Love play, learn’ and the role of Hape’s products in this context.

The solution

The campaign aligned the brand to the key learning benefits of the products by demonstrating Hape’s passion for education through play. A simplified messaging structure paired with Hape’s vibrant colour palette created an inspiring style with real cut-through.

The result

Rolled out across multiple media formats including; retail graphics, print advertising and social the brand campaign gives Hape a clear purpose-driven suite of assets for worldwide communications.