George
In-store comms that evolve and inspire
In a retail landscape where fashion moves fast and consumer expectations move even faster, standing still isn’t an option. This long-term partnership has been about helping a major supermarket brand stay visually sharp, commercially relevant, and consistently ahead of the curve - wherever and however customers choose to shop.
The Problem
With the rise in the fashion offer at supermarket retail, staying number 1 in many clothing and home categories is paramount.
The Solution
For over 15 years, we’ve partnered with George to design and deliver retail graphics across photography, art direction, in‑store point-of-sale, wayfinding, and packaging, helping the brand stay ahead of fast‑moving trends and evolving product ranges. Through seasonal campaigns, shop‑in‑shop displays, and impactful in‑store messaging, we ensure customers receive the right communication at the right moment, creating a more engaging and seamless shopping experience.
The Result
George remains the UK’s number one retailer for schoolwear, continuing to build on strong momentum across the business. Q1 2025 delivered a 3.5% like-for-like sales increase, following an exceptional 2023 in which clothing sales reached £1.5bn. Online fashion sales also accelerated, growing by 13.4% in the 24 weeks to 3 March 2024, reinforcing the strength of its multichannel offer. With ongoing expansion plans and further standalone George clothing and home stores set to open this year, the brand’s growth trajectory shows no signs of slowing.
Sector
Retail Graphics
