Sky
F1 Intensity, Amplified Through Sky Glass
We created an immersive experiential pop‑up that showcased Sky Glass to motorsport fans by blending the precision of the product with the high‑energy spectacle of F1. Through interactive demos and dynamic content moments, the activation brought the thrill of racing to life and highlighted how Sky Glass delivers a richer, more compelling viewing experience.
The Problem
After years of supporting Sky’s retail estate, the events team approached us to create an experiential pop‑up that would showcase the Sky Glass TV to a motorsport audience. They needed an activation that connected Sky’s exclusive F1 coverage with the product’s innovative technology in a way that would genuinely excite racing fans.
The Solution
We developed an immersive experience that combined the precision engineering of Sky Glass with the thrill of motorsport. Through interactive demos, hands‑on product testing, and dynamic content moments, we highlighted how Sky Glass enhances the racing experience, bringing fans closer to the action than ever before.
The Result
The pop‑up delivered a high‑impact, engaging environment that wowed motorsport fans and clearly articulated the benefits of Sky Glass. By fusing product innovation with the energy of F1, Sky connected with audiences in a memorable, meaningful way.
Sector
Retail Design
