Sports Direct

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Sports Direct

Sports Direct

An energising eCommerce overhaul

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The problem

Redesigning and overhauling a major eCommerce website like without downtime or closing for maintenance was our challenge. Through careful planning, collaboration, and extensive knowledge of the systems, we developed a structured roadmap to tackle this task alongside Sports Direct’s in-house teams.

The solution

As part of an ongoing elevation project and Sports Direct’s biggest update to its website in more than five years, we have been working with an in-house team of designers and developers to update the user experience and bring it in line with their new-look retail stores.

The result

We began by aligning goals and securing buy-in from senior stakeholders. Our team redesigned the header, footer, and mega-nav, followed by creating a flexible landing page design system. We provided UX and UI design, development handover, support, and testing.