Flannels
Navigating style seamlessly.
We partnered with Frasers Group to create a digital wayfinding solution for their Liverpool flagship, delivering an intuitive, multi platform map that enhances navigation, improves the in store experience and connects physical and digital journeys.
The Problem
When Frasers Group opened their latest Flagship store in Liverpool, they tasked us with creating a digital map to help customers navigate through the space and gain a better understanding of what the store has to offer.
The Solution
When Frasers Group opened their latest Flagship store in Liverpool, they tasked us with creating a digital map to help customers navigate through the space and gain a better understanding of what the store has to offer.
The Result
The wayfinding map is strategically placed at store entrances and on every level for easy reference. Additionally, the map is available on the Flannels website, providing customers with a preview of their in-store journey. To offer convenience, the digital map incorporates a QR code that allows customers to access clear and portable navigation directly on their phones.
Sector
Digital
