Heritage Photoshoot and Campaign


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Bringing heritage to life at retail

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The problem

With the growth of Nike streetwear in Sports Direct, we were asked to create a campaign that showcased some of Nike’s most iconic footwear. We developed a campaign to showcase the history and heritage of key silhouette’s.

The solution

From the inception of shoot concepts and production to the creation of captivating key visuals and artwork, we implemented an all-encompassing 365 approach that brought the footwear walls to life with a timeless style just like each silhouette.

The result

Shooting products on models and dancers, we stripped things back and went for a simplistic yet bold look, allowing the focus to remain on the footwear. This design philosophy was also inherent within the graphics and typography used within the final communications that were used for point of sale across Sports Direct stores.