'Made to Feel Good' Icons Campaign


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Style that speaks: George retail comms

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The problem

We have worked with George for over ten years, in everything from in-store comms to product packaging. For this integrated ‘George Icons’ campaign we produced a suite of assets that could be adapted to produce bold communications across the whole path to purchase from online to in-store.

The solution

The ‘George Icons’ campaign revolves around exceptional core products that feel great to wear. By incorporating vibrant and lively model photography with compelling text, the campaign embraces a bold and bright aesthetic. We developed a collection of assets that effectively communicated the message both in-store and across various online and social platforms.

The result

The entire campaign is anchored by the emotionally evocative slogan ‘Made To Feel Good’. With a focus on creating products that are enjoyable to wear and visually appealing, the ‘George Icons’ campaign aims to leave a lasting impression on customers and evoke a sense of positivity and satisfaction.