Capturing the magic of play

Hape toys aren’t just toys. They’re specifically designed to help with a child’s development through play. They literally embody the brand’s tag line: Love Play, Learn. So, we created the ‘Unwrap their potential’ campaign, which conveyed that by giving a Hape toy, you’re giving a toy made for more than just fun.

In the spirit of this, we shot and edited a stop-motion campaign film which sees Hape toys come together to help a fallen angel at Christmas. The film aims to demonstrate the qualities that Hape hopes to instil in children around the world.

The integrated campaign was delivered in five markets and four languages across Europe. It also utilised the newly optimised media delivery, as well as launching the new onsite gift finder.