Franklin Templeton
Cohesive video storytelling, powered by precision standards
Franklin Templeton required a unified, on‑brand approach to video creation, as inconsistent production standards and varying visual quality made it difficult to deliver cohesive, competitive content. We developed comprehensive video guidelines, a refreshed visual style, and reusable templates that now provide a scalable framework for producing high‑quality, consistent, and brand‑aligned video across the organisation.
The Problem
Franklin Templeton lacked an aligned and consistent standard for video content, leading to variation in visual quality, production practices, and overall alignment with the new FTI brand guidelines. This made it difficult to efficiently produce high-quality video content that stood out in a competitive landscape.
The Solution
We developed a comprehensive set of video guidelines covering motion graphics, cinematography, filming and production principles (including lighting and camera practices), and post-production editing techniques. Alongside this, we created a new visual style aligned with the updated FTI guidelines and delivered a suite of reusable templates to support faster, more consistent content creation.
The Result
Franklin Templeton now has a clear, scalable framework for producing video content that is visually cohesive, on-brand, and elevated above competitors. The guidelines and templates enable higher-quality videos to be created more efficiently, ensuring consistency and excellence across all future video outputs.
Sector
Branding