Brand Strategy and Identity


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A rebrand that is fit for future

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The problem

National autocare chain, Protyre, approached us to ensure that their brand was fit for future. Originally born out of motorsport and grown through a strategy of acquisition, the identity focused on speed of service which has become increasingly irrelevant to the modern audience. Our industry research showed that there was a mismatch between the brand perception and current identity.

The solution

Working closely with the internal Protyre team we re-imagined the Protyre brand. Working through a full brand strategy to help Protyre represent the present and future of what Protyre means to its customers, staff and the local area we created a new mission, vision and values that embody how people view Protyre.

The result

Driven by the core brand strategy and values of care, honesty and expertise we created an identity system that simply and effortlessly communicates the care taken by the team to help people continue their journey. The new brand mark is a representation of the care Protyre work with and their promise to get customers to their destination safely. The identity represents mobility and helps connect the brand with its current and future ambitions using colour to add solidity, warmth and care.