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Sports Direct new flagship launches
Clare Tuckett
30/06/21
We’re proud to have launched the new Sports Direct flagship store on London’s Oxford Street this month. It’s been the culmination of four years of working closely with Sports Direct to elevate the brand experience for their customers.
Over three floors, the store gives the enthusiast of any sport the inspiration, tools, possibilities and all the gear you can imagine in a way which has revolutionised the Sports Direct shopping experience. Whilst the store is rich in technology, a grass roots design approach has been implemented. Original features have been respected and amplified; and eco-conscious principles have been adopted. However, the key shift is the shopping experience which is 100% guided by the customer rather than categories or brands.
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