Surface Design Show 2024

Helen Goalby


Our Interior Design team headed down to the Surface Design Show in London this week.

The theme for 2024 was ‘Mindful Living’ highlighting new, innovative, and sustainable materials. The show hosted 180 brands and 40 guest speakers in the surfaces and materials sector showcasing the latest materials and industry trends.

Here are the teams highlights,

1. The push on sustainability is ever growing, with companies such as VitaNova, coming up with innovative solutions to reduce waste. Encouraging the ethos of “return, repurpose, revive”, to return off cuts and samples which can be used in new applications.

2. Attending the “Designing for a sustainable future” covering topics such as how wellbeing can be interlinked with choosing sustainable materials, curating a special eco library and much more.

3. Attending the Colour Hive trend forecast with an interesting preview and insight looking ahead at 2025.

4. Climate Anxiety particularly among younger people are leading to a development of 'Soul' explained as a merge of 'climate anxiety, nature symbolism and folklore to reaffirm culture and identity'. Neutral colour palettes and a newfound appreciation of traditional techniques and craft form this movement.

5. One other major key player is the rise of AI and VR explored in their 'Hack' direction with bold vivid colours and daring combinations with physical forms and finishes with a highly polished and rendered look and feel.



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