Sun & Sand Sports New Retail Concept

Helen Goalby


We’re proud to share our work with GMG to develop a new retail concept for one of their biggest brands Sun & Sand Sports.

We were approached by GMG to elevate the in-store experience to drive not only existing sports-focussed customers, but also to appeal to a wider audience seeking sports lifestyle products.

The result was a celebration of the Sun & Sand Sport multi-brand offer with materiality and sustainability at the forefront, whilst showcasing the key partner brands and influencers that form part of the S&SS community.

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The new retail concept has been rolled out to 7 sites across Asia, and the highly anticipated Flagship store opens in Dubai in April. So, watch this space!
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Read more about how we revolutionised the Sun & Sand Sport retail concept here:


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