News

Sports Direct New Outdoor Department

Sports Direct retail design — The One Off
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Written by

The One Off

22nd January 2026

Following the success of our elevated Running department, Sports Direct appointed us to redesign their Outdoor category. Targeting a younger audience, we were tasked to create an authentic, connected, and commercial destination that appealed to Gen Meta.

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With a full service offering from our environmental design, graphic comms, digital and motion design teams, the elevated Outdoor category has launched as a key destination within Sports Direct’s new Cardiff flagship store.

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