Sports Direct Cardiff Flagship Store Opens

Massive congratulations to Frasers Group on the incredible Sports Direct Cardiff Flagship, open to the public today!

The One Off retail team designed an impressive 60,000 sqft flagship destination featuring Sports Directs new outdoor destination department. The store features a 15m high entrance atrium within which we created a digital wrap to help navigate customers through the store, along with large bespoke artwork through local artist collaborations celebrating sport, Cardiff, and the Nike brand. Our teams worked with Nike, Under Armour and Puma to create elevated in-store brand destinations as well as immersive and interactive destinations throughout the store.

Good luck to the store team on site, and a big thank you to our team here at The One Off an amazing collaborative effort across our Interiors, Digital, Comms, Motion and Client Services teams.