Rebranding the founders of the shipbroking industry

Helen Goalby


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Rebranding the founders of the shipbroking industry; a modern evolution of a legacy brand, from Simpson Spence and Young.

As one of the largest shipbrokers in the world, SSY needed a revamp of its identity to align with new leadership visions and an industry that has changed with the times.

We worked alongside the team at SSY to build an identity that reflects their status and rich heritage whilst creating a future-proofed, digital-first brand – creating a cutting-edge new logo, brand marque, colour palette, typeface and graphical assets. We brought these to life through a redesigned website and an impactful 60 second brand film, celebrating the history of SSY and the ambition of the business as it looks to the future.

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Read more about how we helped transform the SSY identity here.











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