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Yorkshire Cancer Research

New retail concept

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The problem

Yorkshire Cancer Research approached to design their new retail store situated in Harrogate. The building hosts their new headquarters, alongside a café space and training facilities which would be used regularly by cancer patients. We were tasked to be intentional with the design, making sure that suggestions were cost effective and future-proof.

The solution

Having in mind that the space is utilised by cancer patients on a regular basis, we considered the colour palette and materiality to ensure the space was wellness-focussed but still vibrant and shoppable. Knowing that stock depends on charitable donations, the kit was designed to be extremely flexible to adapt with the changing merchandise.

The result

Soft furnishings and neutral, light colours alongside vintage pieces helped the space feel warm and welcoming for all ages. Using hero merchandising zones for clothing and accessories, customers are invited to shop and explore. Plywood and scaffold kit systems offer a low cost, adaptable retail solution, simultaneously creating privacy where required. Seating areas within the centre offer respite where users can relax or listen to music.