How businesses are responding to coronavirus

Charlotte Hurd


It’s hard to see positives amongst the coronavirus panic, but we’ve got some good news for you.

Although huge brands such as Apple, Nike and Urban Outfitters have announced plans for temporary closures across the globe in an effort to prevent the spread of coronavirus, Apple have now reopened all 42 stores in China, where the virus originates.

Huawei are another tech giant whose plans have been affected by the virus, the brand have ditched plans of holding a launch event for its Huawei P40 and P40 Pro flagship smartphone in Paris.

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But it’s not all bad news – although it is unclear if the release of the anticipated smartphone will be postponed, the announcement will be made via a live stream instead.

This disruption to Huawei’s marketing schedule leads to questions about overall innovations regarding product launches. Maybe, this could see a new era for a more inclusive and economically friendly way for companies to plan and launch new products and announce new releases.

Could coronavirus spark new ways of working for businesses?

Different and innovative ways of working are being applied across multiple businesses to help control the spread of the virus, The One Off included.

With many companies sending their employees home to work remotely, this pandemic could offer opportunity for us all to learn new skills and ways of working to help businesses and brands in a post-corona world.

Online forums and group calls will become the norm and hopefully help us to adapt to more flexible communication which can then be applied back at the office. New ways of documenting and sharing may also be discovered, changing your normal ways of work.

We will also see increased productivity in both time management and planning. With people working from home, this will be crucial in effectively managing staff, time and businesses as a whole.

With all these things considered – working from home seems awesome right? Different ways of working will undoubtedly be discovered and applied, not to mention the luxury of having pets as your new desk buddies.

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A world post corona

Within organisations themselves, times of crisis can be both threatening and liberating. Amongst all the news of coronavirus, brands should be ready for the light at the end of the tunnel and the consumer trends that will be influential post pandemic.

There is a huge amount of uncertainty facing all of us and it will be a difficult time for both brands and businesses alike. By tuning into adapting consumer expectations and fluctuating trends, brands can get ahead of and adjust alongside the huge impact coronavirus will have on everyones daily life.

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