Issue #076

Megan Hotson


Welcome to your weekly dose of TooXToo, this week featuring BT sports’ ‘hype mode’, the Tiffany and co’s ‘About love’ campaign, Chaos Karts & the solution to housing the growing number of Plant Parents’ houseplants.

‘Hype Mode’ to revolutionise football broadcasting

BT sport have introduced a new feature to their app that they have labelled ‘Hype’ mode. BT Sport are aligning how they broadcast football with broader ‘hype-culture’ trends, allowing viewers obsessed with the next ‘big thing’ to tailor or curate their consumer experience.

Hype mode made its debut on the 14th August- exclusively broadcasting live coverage of the Manchester United versus Leeds United game.

This feature will allow people to observe shot speed, player speed, and plenty more on-screen. In doing so- BT sport have enhanced and offered a completely new way for people to view and experience football.

BT sport have voiced their ambition of wanting to attract a younger demographic consumed by endless hours of gaming. The hope is that this feature will provide “a youthful and entertaining broadcast experience.”

Tiffany & CO- About Love

Megastar duo Beyoncé and Jay-Z have collaborated with Tiffany and Co to launch this epochal jewellers’ new campaign, About Love. The campaign seeks to discover ‘vulnerability and connection’ as well as love in the modern age.

Iconic artist, Jean-Michel Basquiat’s painting, “Equals Pi”(1982) shown above, featured publicly in Tiffany and Co’s About Love campaign alongside these Music maestros.

Beyoncé and Jay-Z commented on the partnership: “Love is the diamond that the jewellery and art decorate.” The focus on love by this luxury brand resonates precisely because of the timing of its launch. Following a period of vulnerability people are looking for ways to demonstrate affection and connect with others- and what better way than through donning some dashing diamonds?

This campaign is one of many firsts: The Carters are the first couple to feature together in a Tiffany campaign as the luxury brand endeavours to manipulate its creative path. Beyoncé is also the first Black female to wear the exquisite 128 carat Tiffany diamond and this campaign also sees the inaugural appearance of the jewel used as part of a brand activation.  

Chaos Karts, London

Following a lack of physical interaction and “reality” during the pandemic- increasingly attractive is the virtual world. But as people return to normality and step away from their screens how will the world of gaming stay relevant? Creator and founder of ‘Chaos Karts’: Tom Lionetti-Maguire has successfully tapped into consumer demands to combine the real and virtual through gamification.

Maguire’s “live action video game experience,” that amalgamates real-life physical karts with stimulating and immersive digital projection, launched on August 14th, 2021 at Fleet Street near Brick Lane in East London.

The immersive attraction sees players race around an infinite variety of tracks in a virtually projected world, whilst the drivers sit in their real-life gaming karts facing the digital obstacles produced during the game. These karts have been created to mimic real life sensations and reactions for the drivers enhancing their overall experience.

The founder commented on Chaos Kart’s launch: “Creating a real-life version of a videogame has been an obsession for some time and we are delighted to have cracked it.” So, if you fancy an adrenaline rush peppered with some good old nostalgia, head on over to Fleet Street.

The semi-virtual experience is accessible for anyone over the age of 13 who are taller than 153cm.

#Plant parents

Responding to the increasing ownership of plants by people worldwide, British ecommerce start-up ‘Patch Plants’ has re-launched a hotel for houseplants. They provide a free solution that offers a “lifeline to ‘plant parents’ desperate to venture away from their homes this holiday season.”

The Patch Plant hotel that initially opened in 2019 in Battersea excited ‘plant parents’ across London. However, August 2021 has seen the plant hotel relocate, and re-launch to North London with double the capacity for our green leafy friends as well as a brand-new feature – the plant-quality spa.

Garden Center Magazine predicts that in 2021, US and Canadian garden centres will see increases on last year’s Covid-spurred 15% rise in sales. Bloomberg has questioned whether a surge in plant sales could be explained by the adoption of plants as children for new millennials.

The hotel accommodates a variety of different plants- from those that soak up the sun, to those that thrive in the shade. The Patch Plant Hotel is there to allow you to enjoy your vacation or staycation guilt free, returning home to happy and healthy plants.

Read Next