Issue #075

Kitty Handford


Welcome to your weekly dose of TooXToo this week featuring eco confessions, Pinterest’s move for inclusivity, Stella Artois x Palace & Sure challenging stereotypes  


Bottle brand Ocean Bottle have recognised the social shame surrounding being eco-conscious. In a recent initiative, the company urge social media users to share their eco-guilt using the tag #econfession. For every #econfession shared on social media, Ocean Bottle will prevent 10 bottles from entering the ocean.  

Ocean Bottle are working alongside Plastic Bank in reducing the plastic waste that enters our oceans. In countries that lack decent waste infrastructure, Plastic Bank pay local collectors in coastal communities for the plastic that they collect. For every bottle that Ocean Bottle sell, they vow to prevent 1,000 single use plastic bottles from entering the ocean through their work with Plastic Bank.  

The #econfessions included admissions such as "I hide my lunchtime smoothie habit from my colleagues... I'm so embarrassed about the plastic." And "I have approximately 82 bags for life under my kitchen sink... And counting." 

A new way to pin  

Pinterest share that their recently added feature was created with Black, Brown and Latinx people in mind. Pinners will now be able to narrow down hair-related searches to match their specific hair texture. Searches can be refined to six differing hair patterns: protective, coily, curly, wavy, straight and shaved/bald.  

Editorial hairstylist and artistic director of the Amika hair care brand, Naeemah LaFond, advised Pinterest as they developed the feature. La Fond states “Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game changer”.  

 The filters should be particularly useful for people of colour looking for styles tailored to their hair textures and is a step in the right direction towards making the platform as inclusive as possible.  

Stella Artois x Palace 

Stella Artois has partnered with the skate brand, Palace to create two pop-up pubs in celebration of their second clothing collection collaboration. 

The Palace Artois pubs will be located in Soho New York and Soho London to correspond with the apparel which will carry the words "Soho, New York" and "Soho, London".  

The experience will bring to life the fantasy pub featured in their Youtube film, "Palace Artois: savour life together". The experience aims to offer a way for friends to savour a pint "like never before" after a year of social distancing. 
Sure challenges stereotypes

Sure has unveiled a global TV ad titled ‘Watch Me Move’ which features eight people who challenge the stereotypes of a “mover”. Amongst those in the ad is 84-year-old weightlifter, Winston and pro-surfer and amputee Bethany. 

The campaign is supported by the Sure Breaking Limits Programme, a long-term social mission to empower millions of young people with confidence and opportunities to move and change their lives through the power of movement. The initiative and the ad aim to empower young people who face barriers to being active, such as discrimination against their race, gender or perceived ability.  

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