Issue #069

Welcome to your weekly dose of TooXToo, this week featuring the world’s first AR zoo, Ferrari's New Style Showroom, the Gen Z brands to know about & Barbie taking on sustainability!

The world’s first AR zoo

Zoos have long been under scrutiny, facing issues around their keeping of wild animals. One solution, being tested by a collective in the UK is to leave the animals in their countries of origin and use augmented and virtual reality for education. 

The Bristol location - home to one of the oldest zoos – will be left vacant once the zoo has relocated and instead of using the plot for housing, OurWorld Bristol have envisioned an immersive experience which will allow visitors to see animals in their natural habitat or look at the world from another creature’s perspective.

As AR and VR technology becomes more commonplace, it is where people will increasingly go to get their experiences. OurWorld Bristol have harnessed the sweet spot between blending the natural and virtual worlds to create a new and innovative experience for guests.

 

Ferrari's New Style Showroom

With the launch of a flagship store and high fashion label, Ferrari are furthering their lifestyle brand evolution.

Their new flagship has recently opened in Northern Italy and is brimming with history to excite brand fans.

The space also lets fans brush up on Ferrari trivia; visitors can drag images around an interactive screen to learn about the creative processes behind iconic products.

The new fashion label also allows diehard fans to get closer to the brand. The gender-fluid line has been designed by Rocco Iannone, formerly a designer for fashion giants Armani and Dolce & Gabbana

 

Gen Z hype

Are you looking to get down with the kids…we highlight three brands with Gen Z fans…

1. Lirika Matoshi boasts an all-female team and is led by the brand’s 25-year-old namesake. Matoshi took influence from the viral success of its famous strawberry dress over lockdown.

Social media is key to the brands success and ethical production is a priority, with behind-the-scenes insights a key part of their content strategy @lirika.matoshi

2. Founded by British model Charli Howard, Squish Beauty aims to celebrate diversity and aims to help everyone to love and accept their skin and have fun with makeup.

The brand believes that young people should see real skin and creates beauty campaigns with no retouches on any of the models’ bodies.

It's flower acne patches for example, encourage consumers to embrace their breakouts – looking to make acne less of a worry. @squish.beauty

3. And finally, Carb Club from London-based Jodie Marriott-Baker. Marriott-Baker hand-paints ceramic plates and bowls with fun, playful slogans and food-positive mantras.

She sells her products on Etsy and promotes her designs on TikTok and sells in drops to create hype around the products. @carbclub__ 

 

Barbie goes sustainable!

 

The Future of Pink is green for Mattel who as part of its goal to use only recycled plastics across all products and packaging by 2030, have introduced its first Barbie collection made from ocean-bound plastic.

The ‘Barbie Loves the Ocean’ line features three dolls who have been made from 90% recycled material. An accompanying beach-shack playset and accessories, as well as the dolls’ clothing, are also made from recycled plastics.