Issue #058

Charlotte Hurd


Welcome to your weekly dose of TooXToo, this week featuring Gucci and ‘Gerald the Veg King’, Bodyform’s #painstories, a city on Mars and Ikea’s high design moment.  

Gucci team up with ‘Gerald, the King of Veg’ 

We’ve all become or wanted to become a little more green fingered over lockdown but Gerald Stratford is gardening’s newest mega star.  

 The retired fisherman was enjoying the simple life, in his garden before unexpectedly becoming a social media sensation thanks to viral pictures of giant vegetables and top tips for growing 

He is now the hero of Gucci’s Off The Grid, the brand’s environmentally focussed collection. The collection which is made of materials regenerated from abandoned fishing nets, old carpets and offcuts offers a more responsible way to enjoy fashion.  

You can read more about Gerald’s top tips for growing veg here: 

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MicrosoftTeams-image (13) 

Bodyform’s #painstories   

Bodyform have recently launched their new campaign #painstories – an online and social media campaign to raise awareness and dismantle the shame around women’s experiences with pain.  

The campaign looks to tackle the ‘gender pain gap’ through a variety of different touchpoints including a virtual ‘Pain Museum’ – a space which allows the user to learn more about the taboos around pain through art and interviews with people living with endometriosis.  

Additionally, a downloadable Pain Report uncovers issues around historical and societal attitudes towards women’s pain.

Bodyform is taking a disruptive approach in a category which is often overlooked. Their recent campaigns have taken a more real life view, showing the realities of dealing with  outdated taboos, misdiagnoses and limited funding.

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Star man… 

Have you ever wondered what it might be like to live on Mars? Well, now you don’t have to imagine…. 

This video from architecture studio Abiboo shows a fly-through of Nüwa, the first permanent city on Mars. Powered by solar energy and with the ability to grow its own food, the city would be built into a cliff face on Mars.  

"Nüwa solves all the core problems of living on Mars while creating an inspiring environment to thrive, architecturally rich and using only local materials sourced on Mars," Munoz told Dezeen. 

"It is a sustainable and self-sufficient city with a strong identity and sense of belonging. Nüwa is conceived to be the future capital of Mars." 

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Ikea’s high design moment  

In their latest launch, IKEA have turned to the art world to create imaginative and emotive designs which will inject personality into any home.  

The 10-piece collection has been created by five global creatives working in very varied fields, and, with prices starting at £19, everyone can get access to world-renowned designs. 

Dutch, Japanese, American and German artists have all come together to create a collection which reimagines homeware and accessories as intriguing and beautiful artefacts and taps into the trend for characterful interior products.  

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