Issue #030

Welcome to your weekly dose of TOO x TOO – Featuring Burger King's 'The Whopper - At Home', David Hockney, a Puma collaboration with Central St Martins and WeTransfer's 'Color Push' campaign.

The magic of the Whopper – at home

Burger King have attempted something new with their advertising during the Coronavirus lockdown. Their Le Whopper de la Quarantine poster campaign shows a poster of neatly organised, shop-bought ingredients that fans can buy to imitate their favourite burger at home.

While it doesn’t reveal how to put all of these ingredients together, this image is a nod of solidarity which will build brand love at a time of uncertainty.

Do Remember They Can’t Cancel the Spring

As a respite from the news, artist David Hockey who is in lockdown in his house in Normandy has shared 10 of his most recent images for us all to enjoy.

“I went on drawing the winter trees that eventually burst into blossom. This is the stage we are right now. Meanwhile the virus is going mad, and many people said my drawings were a great respite from what was going on.”

“I intend to carry on with my work, which I now see as very important,” he wrote to me.

“We have lost touch with nature rather foolishly as we are a part of it, not outside it. This will in time be over and then what? What have we learned? I am 83 years old, I will die. The cause of death is birth.

“The only real things in life are food and love in that order, just like our little dog Ruby. I really believe this and the source of art is love.

“I love life.”

He sent some of his recent work to friends, which led him to releasing one image of daffodils for publication, which he titled ‘Do Remember They Can’t Cancel the Spring’. He is now sharing nine more, as a respite from the news.  

Puma go Digital for new campaign

Featuring no physical samples or production, Puma’s new video campaign aims to promote sustainability in the fashion industry with the use of digital design and production tools.

In collaboration with Central Saint Martins, the content is completely made up of digital renders. The campaign reinforces why digital design tools need to be favoured to produce campaigns with sustainability as the focus.

Creativity is not cancelled

In a time when creativity can keep us going, a colour collaboration with digital artist Zach Lieberman creates a little fun on WeTransfer. WeTransfer’s Color Push is an output of their collaboration, curiosity and optimism. The online experience allows users to spend 90 seconds manipulating a colourful image on their screen.

The artwork created can then be downloaded and shared to create an online gallery of user generated art. The process offers users a moment to zone out from day-to-day tasks and express themselves however they wish.

You can have a go here: https://colorpush.wetransfer.com/